Zhejiang Nanhu Cultural Tourism Group Co., Ltd. is a second-tier wholly-owned subsidiary of Jiaxing City Group, responsible for the integration, investment, development, construction, operation, and management of cultural tourism resources and industries in the Jiaxing area. It focuses on ensuring the integrated development of Jiaxing's cultural tourism industry. Through platform advantages and resource strengths, it aims to expand, strengthen, and improve the red culture and tourism represented by the starting place of the Red Boat, and the internationalization of Jiangnan Water Town cultural and tourism work represented by Jiangnan Canal culture.

Currently, the company owns national 5A-level tourist attractions such as the Nanhu Tourist Area and the Ancient Canal around the city, which are core tourist resources in the city. Leveraging the political advantage of Nanhu as the birthplace of the Party, it strives to create a red cultural brand represented by the "Red Boat Departure in the New Era," inherit excellent historical culture, continue the urban historical context, and enhance cultural soft power, closely integrating to promote the coordinated and integrated development of the city's cultural tourism industry.